Nonfiction

Founded in 2019 in Seoul, South Korea by Cha Hye-young, Nonfiction developed a vocabulary recognisable beyond any single release. The house stands for approachability, design literacy and fragrance as part of everyday personal ritual. It is known for exceptional branding and polished skin-scent perfumery. Its independent or closely held structure helps preserve a personal creative direction and a coherent catalogue. Its value is specialist rather than universal, but its identity is credible and distinct.