Nomenclature traces its story to 2015 in New York, United States, where Karl Bradl and Carlos Quintana established the house. The house stands for creative authorship, selective distribution and freedom from mass-market convention. It is known for aroma-chemical education turned into sleek modern perfumery. Its independent or closely held structure helps preserve a personal creative direction and a coherent catalogue. Its value is specialist rather than universal, but its identity is credible and distinct.