Jo Loves

Founded in 2011 in London, United Kingdom by Jo Malone, Jo Loves developed a vocabulary recognisable beyond any single release. The house stands for creative authorship, selective distribution and freedom from mass-market convention. It is known for jo Malone’s second act: energetic, personal and commercially astute. Its independent or closely held structure helps preserve a personal creative direction and a coherent catalogue. It is a category leader whose decisions are watched far beyond its own counters.