The story of Fischersund begins in Reykjavik, Iceland in 2017, with Jónsi and the Birgisson family shaping its first identity. The house stands for creative authorship, selective distribution and freedom from mass-market convention. It is known for atmospheric Icelandic perfumery with a convincing sense of place. Its independent or closely held structure helps preserve a personal creative direction and a coherent catalogue. Its strongest releases show real authority and make the house highly recommendable.