Elorea

Since 2020, Elorea has carried the perspective of Wonseok Lee and Su Min Park from New York, United States into the wider perfume world. The house stands for creative authorship, selective distribution and freedom from mass-market convention. It is known for korean heritage and modern perfumery presented with intelligence. Its independent or closely held structure helps preserve a personal creative direction and a coherent catalogue. It is worth following for regional influence, emerging ideas or an individual point of view.