Floral Street

Floral Street was founded in London, United Kingdom in 2017 by Michelle Feeney; that history still informs the authority—or deliberate irreverence—behind the name. The house stands for approachability, design literacy and fragrance as part of everyday personal ritual. It is known for colourful, vegan-positioned British perfumery with credible perfumer talent. Its independent or closely held structure helps preserve a personal creative direction and a coherent catalogue. It is worth following for regional influence, emerging ideas or an individual point of view.