Mischief Academy

Mischief Academy is a fairy-tale-themed fragrance brand based in San Francisco. Its debut line, The Fairy Tales, turns childhood stories into scent, created with perfumers Luis Hou, Anh Ngo and George Tedder. Releases include Hansel & Gretel, Pinocchio, Winnie The Pooh and The Little Mermaid, all from 2025.