El Morocco

Founded in Los Angeles in 2026 by Isaac Lekach and Lillian Shalom. El Morocco Perfumery revives the name of a 1931 New York supper club as a fragrance line, with scents by perfumers such as Rodrigo Flores-Roux and Yann Vasnier. Names like 154 and Highball for Lucius B. nod to the club's address and its Café Society regulars.