Chanel

Founded in 1910 in Paris, France by Gabrielle “Coco” Chanel, Chanel developed a vocabulary recognisable beyond any single release. The house stands for the translation of fashion codes into a recognisable olfactory identity. It offers a rare combination of mass recognition, formula discipline and enduring olfactory identity. Its independent or closely held structure helps preserve a personal creative direction and a coherent catalogue. It belongs in the first chapter of any serious perfume education.